The Intention Guiding my 2025
For the past 10 years, I’ve started each year with an intentional planning session—a ritual that’s helped me realign, refine, and design a life I love. What once felt like a complete reset at the beginning of each year, is now about softening into more of what I love and making small, meaningful tweaks that align with who I am becoming.
This year, I had the privilege of guiding a group of ambitious businesswomen through this process at my Business Planning Day in January. A large part of the day was focused on getting clear on what we truly want from life—because only when we define that vision can we build businesses that support it. Too often, we find ourselves designing our lives around our work, when in reality, our businesses should be designed to enable the lives we desire.
Over the years, I’ve shifted away from traditional goal-setting and instead embraced intentions over goals. Goals can feel like another task on a never-ending to-do list, while intentions shape the way we show up each day. They guide us towards who we want to become, rather than just what we want to accomplish.
Through this reflection, one word emerged for me in 2025: MASTERY.
For me, mastery isn’t about perfection. It’s about the commitment to continuous growth, refinement, and deepening my craft—in both life and business. It’s about showing up with intention, embracing the process, and evolving in a way that feels aligned, rather than reactive. Consciously choosing who I want to BE in any given moment.
As I move through this year, I’ll be using Mastery as my compass—guiding my decisions, my energy, and the way I create and lead. If you’ve never chosen a word to anchor your year, I highly recommend it. It’s a simple but powerful way to bring clarity and intention into everything you do.
What’s guiding you in 2025? I’d love to hear your word or intention for the year ahead.
