Use Your Space to Tell Your Story
If I asked you to describe your Brand, I’d wager that the first thing you tell me is what colour your logo is!
Whilst colour and our mark are important factors in defining our brand, they are only one very small component of your brand and cannot begin to communicate the complexity of your brand experience.
A company’s Brand Experience is the way they want people to feel when they do business with them.
And this experience starts with understanding. Understanding your Purpose, your Vision, your Values. Understanding where you came from, where you are going and the impact that you want to make on the way.
Once you understand who you are, who you want to be and the guiderails that are going to keep you on course, then, you can infuse that into your space telling your unique story!
Tune into today’s episode as I share the next two steps to making this a reality!
Your workplace is an opportunity to make a lasting first impression. Make it count!
This podcast was made possible with support from the Alastair Swayn Foundation. Find out more at alastairswaynfoundation.org
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