A new approach to workplaces

For decades, organisations have viewed the functions of People & Culture and Property as separate entities. 

The former focused on workforce engagement, talent strategies, and leadership development, while the latter managed physical workspaces as financial assets, often sitting under Finance or Operations. 

But what if the future of work calls for a fundamental shift — one where workplaces are no longer just ‘assets’ to optimise, but strategic tools designed to enhance human potential?

At LEGO, they’ve already embraced this shift. Their workplace function now reports into their Chief People Officer, rather than Operations or Finance. Why? Because as workplace leaders at LEGO explain, when you see real estate as an asset, you focus on optimising the space itself. But under People & Culture, the goal shifts from optimising an asset based on cost and efficiency, to maximising people’s performance potential.

This subtle change is reframing how organisa...

What is the role of a workplace strategist?

A guide for People & Culture leaders

The role of a Workplace Strategist has gained a lot of attention post-pandemic as businesses focus on attracting and retaining talent and enticing people back into the office. 

But what exactly does a Workplace Strategist do, and how can we help People & Culture leaders drive employee engagement?

💫  What we do

Workplace Strategists leverage design thinking principles with an analytical business mindset. 

We create a strategic framework that captures the complex essence of your business — your unique operational structure, how it functions, how employees interact, and how your office space can support these dynamics. 

Rather than jumping straight into the planning phase and putting desks and offices onto a floor plan, a Workplace Strategist knows how to transcend aesthetics and deliver a workspace that aligns with your company’s mission, values, and goals, while elevating the employee experience a...